Facebook announced new tools today to help video creators get discovered more easily. The company wants to make finding videos simpler for users. These features focus on search engine optimization specifically for videos shared on Facebook. Facebook understands many people look for videos directly on its platform.
(Facebook Launches New Tools For “Video” SEO)
The new tools let creators add keywords and descriptions to their videos. This helps Facebook understand the video content better. Then, the platform can match videos to relevant searches. Creators can also review how their videos appear in search results. This allows them to tweak titles and descriptions for better visibility. Better visibility means more people can find their content.
Facebook will also use video transcripts to improve search. Transcripts provide text content from the spoken words in a video. This text helps Facebook index the video accurately. Accurate indexing makes the video more likely to show up when people search for those topics. Creators are encouraged to upload transcripts for their videos.
Engagement signals are another important factor. Signals like watch time and shares tell Facebook if people find a video valuable. Videos with strong engagement signals often rank higher in search results. This rewards creators who make content people enjoy and interact with. Facebook wants to surface the best videos for its users.
(Facebook Launches New Tools For “Video” SEO)
Mobile viewing is crucial. Most people watch Facebook videos on their phones. Facebook is optimizing its search tools for mobile users. This ensures a good experience when searching for videos on smaller screens. Creators should consider mobile users when making their videos. Facebook believes these updates will make video discovery smoother for everyone.